Bill Grant
Bill Grant is President and Creative Director of Grant Design Collaborative in Atlanta and serves on the national board of AIGA as president emeritus. He served on the National Board of the American Institute of Graphics Arts (AIGA) from 2001-2004. Grant was also a member of the Board of Directors of the Atlanta chapter of AIGA from 1993-1999 and served as the chapter’s president from 1997-1999. He was named an AIGA Fellow in 2005.
Grant helped author and produce the AIGA “Business and Ethical Expectations for Professional Designers” and chaired GAIN, the 2002 AIGA Business and Design Conference. Grant also assisted in curriculum development and attended the inaugural AIGA Harvard Business School program “Business Perspectives for Design Leaders.”
Grant’s work has been featured and honored by AIGA 365 and Communication Graphics, Communication Arts, Print, ID, STEP, HOW, New York Type Director’s Club Annual, Graphic Design:usa, Graphic Design America 2, Interior Design, Metropolis, Interiors, and IIDA Perspective, among others. Grant Design Collaborative has received multiple IIDA Creative Excellence Awards for showroom and exhibit design and several nominations for Cooper-Hewitt’s National Design Award. He has served as judge for numerous international design competitions and is a frequent contributor to design publications on business, design and branding issues.
Throughout his career, Grant has worked with market leaders in the commercial furnishings and other industries to create, launch or relaunch effective brand design programs, including Adobe Systems, Herman Miller, Muzak, Blue Ridge Commercial Carpet, Blackberry Farm, Geiger International, Georgia-Pacific, Harbinger, Herman Miller, Delta Airlines, International Paper, Monterey Carpets, and Steelcase, among others.
Keynote
September 30, 4 PM
Harrison Auditorium, NC A&T State University Campus (Free and open to the public.)
As the boundaries of traditional communication design continue to fade, designers must continue to define new frontiers for their work. So how do we promote and embed "design thinking" into every level of business and society?
Since its beginning, Grant Design Collaborative has practiced a cross-disciplinary approach to brand design by working in corporate identity, brand strategy, print, advertising, interiors, interactive, packaging and public relations. Recently, Grant expanded its strategic position with a novel "Product-to-Market" approach to design that encompasses a whole systems design process, from product design and brand strategy through marketing and distribution.
Bill Grant, president and creative director of Grant Design Collaborative and former national president of AIGA, will discuss his firm's evolution and how it intends to not only gain a seat at the table but design the table as well. Bill will also present case studies of some of the firm's product-to-market clients and discuss its latest retail venture, the Store at Grant Design Collaborative.
Downloads and Additional Resources
Download a PDF file of Bill's presentation.
Workshops
October 1, 12 PM
Gateway University Research Park, 5900 Summit Avenue, Browns Summit, NC 27214
As the boundaries of traditional communication design continue to fade, designers must continue to define new frontiers for their work. It becomes imperative to promote and embed "design thinking" into every level of business and society. Creative professionals must also explore more effective ways to combine both left and right brain thinking to develop strategic responses to client challenges—in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services.
Grant's workshop participants will concept a unique product offering and brainstorm innovative solutions for branding, launching and marketing the product.
Photos
October 7, 12 PM
Gateway University Research Park, 5900 Summit Avenue, Browns Summit, NC 27214
Our follow-up workshop allows participants to distill the approaches and techniques they have learned from Bill and apply them to problem-solving in their specific businesses and industries.
Downloads and Additional Resources
Learn more about Bill's workshop and the lessons learned from years of practice.
http://www.grantcollaborative.com/index.html